A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Factors influencing consumer behaviour easy management notes. Factors influencing online purchase intention among. The study of consumer behavior does not only include reasons for buying but also the.
Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. There are four main factors influencing consumer behaviour. There are various internal and external factors that have influences on consumer behaviour. The way an individual addresses a situation singlehandedly or say in a group is influenced by many factors. Pdf age and factors influencing consumer behaviour.
Trust reduces the consumers perception of risk associated with opportunistic behaviour by the seller ganesan, 1994. An empirical study of the factors influencing consumer. Research report in e2000ugusav10nc web 0 pdf partial fulfillment of the requirements for nsumer behavior, smartphone. Factors influencing organistaional buying consumer.
Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Family role structure and buying behaviour buying roles 5. A study on factors influencing on buying behaviour of. Factors influencing online purchase intention among university students nurul nadia abd aziz, normilia abd wahid faculty of business and management, universiti teknologi mara cawangan pahang, malaysia abstract this study focused, through multiple regressions, on the factors that influence online purchase. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i. The impact of social factors affecting consumer behaviour. The society is composed of several individuals that have different preferences and behaviors. In online shopping, trust is interwoven with risk mcallister, 1995. The factors influencing buyers purchase decisions can be conveniently divided into following categories. Consumer behavior is deeply influenced by cultural factors such as.
This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan. The current study aims to examine the cultural factors which influence consumer buying behavior in sunyanighana. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for. Abstract globally, the term, marketing is not a new phenomenon. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Economic factors influencing consumer behavior definition. Article pdf available in international ijc 333 may 2009 with 3,545 reads how we measure reads. The impact of social factors affecting consumer behaviour on. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in iraq. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available.
Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. Factors influencing consumer behavior of smartphone users. Concepts such as sensory marketing, or even emotional marketing have been developing over the last few decades on the knowledge of the influence of perceptions in making the purchase decision. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. An understanding of consumer behaviour is essential in planning and programming the marketing system. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. It is a series of choices made by a consumer prior to making a buying that begins once the customer has. Factors influencing consumer behaviour top 9 factors with suitable examples in making a final decision, and indeed throughout the whole decisionmaking process, consumers are influenced by a wide range of factors, not just those relating to the obvious features of the product. It s been defined as the study of individuals about the methods they use to search, select, use products, services, experience, or ideas to satisfy their needs and desires. Saraswathi research scholar, bharathiar school of management and entrepreneur development, bharathiar university, coimbatore. Factors influencing organisational buying behaviour.
Let us understand the effect of psychological factors on consumer behaviour. Ecollaboration technologies and organizational performance. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. The study of consumer behavior does not only include reasons for buying but also the consumption process of the consumer at large. In the above example, hunger was the motivating factor for nancy to. Factors influencing online purchase intention among university students nurul nadia abd aziz. Hence, the study was conducted to understand the consumer buying beaviour process and to explore the opinion of respondents on the factors influencing their behaviour. The impact of factors influencing the buying behaviour on the. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Methodology the study was conducted in bhubaneswar. In view of that, it is vital for consumer behaviour researchers and eretailers to have a deeper understanding on the factors that influence their online purchase intention. What are social factors influencing consumer behavior. Pdf common factors influencing consumer behavior journal.
Jul 15, 2016 consumer buying behaviour has become an integral part of strategic market planning. Social factors influencing consumer behaviour social group a group is any collection of individuals with similar interests, opinions and activities. Consumer behaviour consumer behavior is defined as activities people undertake when obtaining, consuming, and disposing of products and services et al blackwell, 2001. You for sure might be wondering as to what is it that influences these consumers, how do we analyzes when is their purchase pattern going to change. Factors influencing consumer behaviour behaviour of an individual consumer is not only influenced by his internal factors, but also by factors external to him and beyond his control. What are economic factors influencing consumer behavior. External factors influencing consumer behaviour external factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. There are three sections of consumer behavior that need to be addressed carefully. Lets take a quick look over these major elements that imprints a persons behavior inside and outside of the organization.
May 17, 2011 the purpose of this paper is to study consumers perception regarding calabrian local products and the role of magna gr. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. The data employed to analyse the factors influencing consumers purchase decisionmaking processes were obtained through a questionnaire that was conducted in december 2011 in basra, a city in southern. In this video you can see different factors influencing consumers behavior in detail. Jan 05, 2018 marketing and advertising are well aware of the importance of perception as one of the factors influencing consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Recently, recognition of factors influencing customers buying decisions is one of the aspects that marketers are trying to identify in order to understand the interests and demands of their customers and address them. Pdf the impact of cultural factors influencing consumer. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. Nancy went to a nearby restaurant and ordered pizza for herself.
Factors influencing consumers online purchase intention. Consumer behaviour deals with the study of buying behaviour of consumers. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. An individual draws cues regarding consumption and disposal of products from various social groups he belongs to. This includes economic situation, government policy, competitive. The impact of factors influencing the buying behaviour on. Consumer behavior attitude and influencing attitude. An empirical study on influencing factor of consumers. Social factors influencing consumer behavior definition. Factors influencing individual behavior tutorialspoint.
The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. External and internal influences on consumer buying decisions. Answer she was feeling hungry and wanted to eat something. An individual and a consumer is led by his culture, his subculture, his social. A study on factors influencing consumer buying behavior in. Consumer buying behaviour has become an integral part of strategic market planning. Consumer behaviour and preferences regarding childrens clothing in. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Environmental factors constitute an important determinant of organizational purchasing. A purchase decision is the result of each and every one of these factors. Factors influencing customers buying behavior by dr. Important factors that influence consumer behaviour. Online shopping and moderating role of offline brand trust.
The consumer buying decision process is influenced by many internal and external factors. The social factors are the factors that are prevalent in the society where a consumer live in. Of course only the influencing factors will confirm what will change the consumers buying pattern. Based on the consumer behavior theory, as well as the survey data of 160 consumers in qingyuan city, this paper makes an empirical analysis on the factors influencing consumer s purchasing intention of camellia oil by using binary logistic model. External environmental factors affecting consumer behaviour. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
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